Analysis on the Successful Strategies of Taobao’s E-Commerce
نویسنده
چکیده
The improvement and the development of internet technologies have triggered the rapid development of E-commerce applications since 21st century. A number of E-commerce sites have been rising in China. But with the bursting of the bubble economy, most sites have been eliminated. As a new site with holding the idea of localization, the successful strategies of Taobao are worth our thinking and emulating. This paper mainly discusses Taobao’s success and its inspiration to the development of the domestic E-commerce.
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